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DBR Sponsorship opportunities

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Partner Sponsorship

  • Signage/identification on the race car, trailer and team clothing

    • Optional placement dependent upon availability

      • Hood (16 x 24)

      • Rear hatch (16 x 16)

      • Rear quarter (2 - 5 ½ x 34)

      • Roof (2 - 8 x 18)

  • Advertising and promotion rights

  • Product/service exclusivity

Partner Sponsor Package Investment - pricing per year - Please Contact us for pricing info.

Weekly Sponsorships

  • Signage/identification on the race car

    • Optional placement dependent upon availability

Weekly Sponsor Investment - pricing per week - Please Contact us for pricing info.

Available Options (Included with Title and Associate Sponsorships)

  • Driver appearances at your location(s)

  • Race car appearances at your location(s)

  • Extended monthly payment plans

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The Demographics

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NASCAR fans are a cross section of America - men, women and children from every state, every walk of life and every income group. Last year over six million fans attended NASCAR Winston Cup Races. Across all of its 13 divisions, more than 10.5 million fans attended a NASCAR-sanctions race in 1999.

Audience Age Audience Gender

Audience Income

Chart one Chart Two Chart three

Chart four

72% buy products because of the NASCAR name.

40% switch to a product if it's a NASCAR sponsor.

In a recent Street & Smith's Sport's Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories.

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